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Guerrilla Marketing

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  • Guerrilla Marketing

    Some agressive, young and ambitious guerrilla marketing elements from Turner Broadcasting exacerbated post- 911 sensitivities by posting illuminating, magnetized panels resembling a cartoon character being promoted, triggering a massive response from all authorities concerned. Of the major US population centers targeted, only Boston reacted to the marketing RPG. Was this gadget a Weapon of Mass Destruction? Are these artists/perpetrators be tried as martirs or terrorists? Was the rapid response the correct one?
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