Genesis launches Magma high-performance division in Puerto Rico
The luxury brand introduced the GV60 Magma electric SUV with up to 650 horsepower at its Plaza Las Américas dealership, priced from $89,905.
File photoThe short version
- El Vocero reported that the GV60 Magma features two electric motors delivering 609 horsepower combined that temporarily increases to 650 horsepower in Boost mode
- Both El Vocero and El Nuevo Día stated the GV60 Magma accelerates from 0 to 60 mph in about 3.4 seconds with a top speed near 164 mph
- El Vocero and El Nuevo Día reported the vehicle has an 84 kWh battery with 800-volt fast charging that can reach 10 to 80 percent in around 18 minutes
- Pablo Martínez told both outlets that Magma marks an important evolution for Genesis in Puerto Rico by expanding its luxury market offerings
Launch of high-performance electric SUV
Genesis officially launched its Magma high-performance division in Puerto Rico with the GV60 Magma, an electric SUV. El Vocero reported the presentation took place at the Genesis dealership in Plaza Las Américas. El Nuevo Día reported the same venue in San Juan was used for the event as part of the brand's strategy to broaden its luxury vehicle offerings.
The GV60 Magma is built on the standard GV60's electric platform but features modifications. According to both El Vocero and El Nuevo Día, it includes a wider and lower body, functional aerodynamic elements, 21-inch forged wheels and the signature Magma Orange color inspired by Korean volcanic landscapes.
What the sources posted
Posts and statements below are the sources' own words, quoted as published. They are not independently verified.
Magma representa un momento muy importante en la evolución de Genesis en Puerto Rico.
Our translation: Magma represents a very important moment in the evolution of Genesis in Puerto Rico.
The source's own statement, as quoted by El Vocero. Not verified by PuertoRico.com.
Performance and technical specifications
El Vocero reported the dual-motor all-wheel-drive system produces 609 horsepower that rises to 650 horsepower with Boost mode engaged. Both outlets stated the SUV reaches 0-60 mph in approximately 3.4 seconds and a maximum speed of about 164 mph. El Nuevo Día reported the model also includes a Magma Mode that adjusts vehicle parameters for a more sporting drive.
The 84 kWh battery supports 800-volt rapid charging. El Vocero reported it can recover from 10 to 80 percent capacity in around 18 minutes under suitable conditions. Both sources noted changes to suspension, aerodynamics and dynamics for improved cornering precision and high-speed stability.
Interior and brand positioning
Inside, the GV60 Magma has sport bucket seats, Alcantara and Nappa leather surfaces with exclusive Magma details. El Vocero reported the brand aims to retain acoustic isolation, material quality and daily comfort rather than create an uncomfortable sports car. El Nuevo Día reported similar focus on maintaining Genesis's recognized sophistication alongside added performance.
Pablo Martínez, president and CEO of Genesis of Puerto Rico, said the division expands the brand's appeal. Both outlets quoted him stating it targets current Genesis owners and performance enthusiasts seeking premium options.
Where the sources differ
Both El Vocero and El Nuevo Día agree on the GV60 Magma's core specifications including horsepower figures, acceleration, top speed, battery size, charging time, design features and the quoted statements from Pablo Martínez. El Vocero published its article on Monday, Oct. 12, 2026 and described the event without assigning a weekday while El Nuevo Día's earlier article referred to the presentation occurring the day before its own publication. El Vocero provided additional details on interior materials and the brand's intent to balance sportiness with comfort; both covered the simultaneous showing of Graphite versions of the GV70 and G70.
What the reports do not say
The reports do not state the exact date of the presentation in absolute calendar terms, expected sales volume or delivery timelines for the GV60 Magma in Puerto Rico. They also omit any mention of other upcoming Magma models beyond the GV60, local charger infrastructure details or comparisons of real-world range under Puerto Rico driving conditions.
Sources
Every link below was opened and checked when this story was published. Official means a government body, agency or the organization itself; Reporting means a news outlet.
- Official Genesis enciende el alto desempeño con la llegada de Magma a Puerto Rico
- Reporting Genesis enciende el alto desempeño con la llegada de Magma a Puerto Rico
- Reporting Genesis entra al segmento de eléctricos de alto desempeño en Puerto Rico
How we checked this
El Vocero and El Nuevo Día both reported the technical specifications, launch event location and Pablo Martínez's comments on the significance of Magma for the local market. The starting price of $89,905 and performance claims rest on statements from Genesis of Puerto Rico as presented in both outlets.
Compiled by the PuertoRico.com News Desk from the reports and statements listed above, and checked against them before publishing. It does not include original interviews. Spot an error? Email support@puertorico.com with a link to this story.