The short version
- Diario El Mundo reported that Rita Moreno is promoting a campaign inviting travelers to experience Puerto Rico's longest Christmas in the world from Thanksgiving to February
- The campaign titled 'Parranda Mode: ON' was announced by Discover Puerto Rico and is inspired by the island's parranda tradition of surprise musical visits
- Discover Puerto Rico projects visitor spending could reach $9.5 billion this year a 6.5 percent increase from $9 billion in 2025
- Jorge Pérez told reporters that Puerto Rico traditions invite participation including meeting vejigante mask artisans and learning about holiday dishes
Campaign launch
Rita Moreno, the legendary 94-year-old Puerto Rican actress, is promoting a new campaign inviting travelers to Puerto Rico to experience the world's longest Christmas season. The campaign runs from Thanksgiving through February and is inspired by parrandas, the Puerto Rican tradition of surprise musical visits where groups sing Christmas songs at homes. Diario El Mundo reported
Discover Puerto Rico, the private organization promoting the island as a tourist destination, announced the 'Parranda Mode: ON' campaign on Thursday. It will run until Feb. 9, 2027. The initiative highlights how Puerto Rican Christmas traditions continue through Three Kings Day, Las Octavitas and the Fiestas de la Calle San Sebastián in San Juan, with the Ponce Carnival in February offering further celebrations of music, art and community. Primera Hora reported
Also on PuertoRico.com: San Juan travel guide
What the sources posted
Posts and statements below are the sources' own words, quoted as published. They are not independently verified.
Lo mejor de una parranda es que no te quedas como espectador por mucho tiempo.
Our translation: The best thing about a parranda is that you don't stay a spectator for long.
The source's own statement, as quoted by Discover Puerto Rico. Not verified by PuertoRico.com.
Las tradiciones de Puerto Rico son una invitación a participar.
Our translation: The traditions of Puerto Rico are an invitation to participate.
The source's own statement, as quoted by Discover Puerto Rico. Not verified by PuertoRico.com.
Economic projections and additional content
Discover Puerto Rico projects that direct visitor spending on the island could reach $9.5 billion this year, a 6.5 percent increase from the $9 billion generated in 2025. The campaign also features special integrations at the Latin Grammy Awards on Thursday and highlights emblematic holiday moments such as the Macy's Thanksgiving Day Parade and the Rockefeller Center Christmas tree lighting in New York. Diario El Mundo reported
YouTube series 'Artisans Hands' and 'Boricua Friend' will provide local perspectives on the island, with content about craftsmanship and the diaspora to be shared on Discover Puerto Rico's social channels during November and December.
Where the sources differ
Diario El Mundo and Primera Hora agree on all core facts including Rita Moreno's involvement, the campaign name 'Parranda Mode: ON', its inspiration in parrandas, the dates through Feb. 9 2027, the $9.5 billion visitor spending projection with 6.5 percent growth from 2025, the listed traditions and events, and the additional YouTube series and integrations. The two reports are nearly identical in content with only minor differences in wording and that Primera Hora includes a note about registering for its digital newspaper.
What the reports do not say
The reports do not specify the exact launch date beyond 'this Thursday' or detail the campaign's budget. They provide no information on expected visitor arrival numbers tied to the campaign or how many additional tourists it aims to attract. No details are given on specific events or partnerships beyond the mentioned integrations and series.
Sources
Every link below was opened and checked when this story was published. Official means a government body, agency or the organization itself; Reporting means a news outlet.
- Official Rita Moreno, la cara de una Navidad puertorriqueña que se alarga hasta febrero
- Reporting Rita Moreno, la cara de una Navidad puertorriqueña que se alarga hasta febrero
- Reporting Rita Moreno invita al mundo a vivir la Navidad más larga en Puerto Rico
How we checked this
Both Diario El Mundo and Primera Hora reported the campaign announcement featuring Rita Moreno and the statements from Jorge Pérez. The economic projection and campaign end date rest on Discover Puerto Rico's own figures and announcement.
Compiled by the PuertoRico.com News Desk from the reports and statements listed above, and checked against them before publishing. It does not include original interviews. Spot an error? Email support@puertorico.com with a link to this story.
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