The short version
- El Nuevo Día reported that the delegation is in London for the World Travel Market 2026 to promote the island's tourism offer and explore investment opportunities
- According to the Puerto Rico Tourism Company the three priorities are expanding air and maritime connectivity increasing international distribution of local products and converting interest into demand and reservations
- El Vocero reported the delegation includes representatives from the DDEC Aerostar San Juan Cruise Port Discover Puerto Rico and several private companies
- Both outlets reported that more than 46500 people from 182 countries over 4000 companies and 5500 buyers are expected at the event
Delegation in London
A delegation of Puerto Rican tourism entrepreneurs led by the Compañía de Turismo de Puerto Rico (CTPR) is participating in the World Travel Market (WTM) 2026 in London. El Nuevo Día reported the fair runs from Nov. 3-5 and the group aims to promote the island's tourism offerings establish new commercial alliances and explore investment and development opportunities.
CTPR executive director Willianette Robles Cancel told both outlets that the presence in London is a valuable opportunity to position Puerto Rico as a competitive diverse and innovative destination. The official said the delegation's priorities are to expand air and maritime connectivity increase the international distribution of local products and experiences and turn interest in the destination into greater demand and reservations. El Vocero reported the delegation will hold meetings with European tour operators representatives from public and private sectors and tourism ministries and organizations from various countries.
Also on PuertoRico.com: Best things to do in Puerto Rico
What the sources posted
Posts and statements below are the sources' own words, quoted as published. They are not independently verified.
Nuestra presencia en Londres representa una valiosa oportunidad para continuar posicionando a Puerto Rico como un destino competitivo, diverso e innovador
Our translation: Our presence in London represents a valuable opportunity to continue positioning Puerto Rico as a competitive, diverse and innovative destination
The source's own statement, as quoted by El Nuevo Día. Not verified by PuertoRico.com.
Participants and exhibition space
El Nuevo Día and El Vocero reported that participants include representatives from the Departamento de Desarrollo Económico y Comercio (DDEC) Aerostar San Juan Cruise Port Discover Puerto Rico Experience O:Live East Island Excursions Marriott Puerto Rico Paulson Puerto Rico Prisa Hospitality Distrito T-Mobile Toro Verde Oh La La Travel Agency and Bahía Urbana Bay Front Park. The group has an exhibition space with private areas for business meetings to present tourism experiences from different regions of Puerto Rico.
Robles Cancel stated that the participation seeks to strengthen the confidence of strategic partners promote the diversity of the tourism offer and generate opportunities for local entrepreneurs and operators. She added that the objective is for Puerto Rico to gain more international visibility so that more travelers explore the destination and that interest translates into real opportunities for residents.
About the World Travel Market
Both outlets reported that the World Travel Market is one of the main international tourism industry events bringing together destinations tour operators hotel chains airlines cruise lines buyers and investors. For the 2026 edition more than 46500 people from 182 countries and territories are expected along with more than 4000 companies 5500 buyers around 40000 business meetings and representatives from more than 1800 international media outlets.
Where the sources differ
El Nuevo Día and El Vocero agree on the dates of the event the composition of the delegation the three main priorities and the expected attendance figures at WTM 2026. Both outlets quote the same statements by Willianette Robles Cancel about positioning Puerto Rico and generating opportunities for residents. El Vocero additionally mentions that the initiative responds to the policy of Governor Jenniffer González Colón's administration while El Nuevo Día provides slightly more detail on the exhibition space and the types of meetings planned. The attendance projections are reported with minor wording variations but the numbers match.
What the reports do not say
The reports do not state how many new agreements or reservations have been secured so far at the fair. They also do not specify the exact number of meetings the Puerto Rican delegation has held or plans to hold nor whether any specific airlines cruise lines or investors have confirmed new routes or projects. Future steps after the event such as follow-up actions or measurable targets for increased tourism arrivals are not detailed.
Sources
Every link below was opened and checked when this story was published. Official means a government body, agency or the organization itself; Reporting means a news outlet.
- Official Puerto Rico busca atraer más negocios turísticos en feria internacional de Londres
- Reporting Puerto Rico busca atraer más negocios turísticos en feria internacional de Londres
- Reporting Puerto Rico promoverá su oferta turística en feria internacional de Londres
How we checked this
El Nuevo Día and El Vocero both covered the Puerto Rico delegation's participation at the World Travel Market 2026 in London focusing on the goals outlined by CTPR executive director Willianette Robles Cancel. The list of participating organizations and the event's projected scale rest on information provided by the CTPR and reported by both outlets.
Compiled by the PuertoRico.com News Desk from the reports and statements listed above, and checked against them before publishing. It does not include original interviews. Spot an error? Email support@puertorico.com with a link to this story.
Nils Huenerfuerst / Wikimedia Commons · CC BY 4.0PuertoRico.com is free, and readers like you keep it that way.
The PuertoRico.com newsroom checks every story against its sources and publishes it free. If this one helped, a contribution of any size keeps the next one free too.
Secure checkout by Stripe: card, Apple Pay, Google Pay or Link.
One payment, nothing to sign up for.
Contributions go to Puerto Rico.com, LLC. They are not charitable donations and are not tax-deductible. Payments are processed by Stripe.
Thank you for keeping PuertoRico.com free.
Your contribution went through. It helps pay for the next story.
Contributions go to Puerto Rico.com, LLC. They are not charitable donations and are not tax-deductible. Payments are processed by Stripe.