The short version
- Caribbean News Digital reported that the campaign is the operational launch of a bilateral cooperation agreement signed by Dominican Tourism Minister David Collado and Puerto Rico Governor Jenniffer González
- Both administrations contributed equally to an initial $2 million investment fund to position the Caribbean as an integrated destination in long-haul markets
- Arecoa reported the campaign promotes combined itineraries leveraging direct flights of about one hour by airlines including Arajet, JetBlue and Frontier Airlines linking San Juan with Santo Domingo, Punta Cana and Santiago de los Caballeros
- The strategy focuses on digital marketing, partnerships with international travel agencies and tour operators to sell complementary experiences rather than competing ones
Launch of joint campaign
The Ministry of Tourism of the Dominican Republic (Mitur) and Discover Puerto Rico have officially launched the joint initiative titled “Together We Are the Caribbean” (Juntos somos el Caribe). Caribbean News Digital reported the campaign materializes a bilateral cooperation agreement signed by Dominican Tourism Minister David Collado and Puerto Rico Governor Jenniffer González.
According to the same outlet, the effort is supported by an initial $2 million investment fund contributed equally by both governments. The goal is to consolidate the Caribbean as an integrated region in international long-distance markets by marketing combined travel packages that allow visitors to create dual-destination itineraries including stays in both the Dominican Republic and Puerto Rico.
Also on PuertoRico.com: Best things to do in Puerto Rico
Focus on connectivity and complementarity
Arecoa reported that the campaign highlights the excellent air connectivity and geographic proximity between the destinations, with direct flights of approximately one hour. It cites operations by Arajet, JetBlue and Frontier Airlines connecting San Juan to key Dominican hubs such as Santo Domingo, Punta Cana and Santiago de los Caballeros.
Both sources describe the strategy as positioning the attractions of the two destinations as complementary rather than competitive, centered on shared historical identity, gastronomy and cultural heritage. The campaign includes digital marketing actions and alliances with international travel agencies and wholesalers to simplify booking of multi-destination circuits. Authorities estimate the synergy will increase average visitor stays in the Caribbean, benefiting hotel chains, regional airlines and local tourism service providers.
Where the sources differ
Caribbean News Digital and Arecoa largely agree on the campaign name, participating entities (Mitur and Discover Puerto Rico), the focus on multi-destination packages, shared cultural themes and the use of existing air connectivity. Caribbean News Digital provides the $2 million joint fund figure, names Minister David Collado and Governor Jenniffer González, and specifies the agreement's purpose regarding long-haul markets from Europe and North America. Arecoa adds detail on specific airlines (Arajet, JetBlue, Frontier) and routes but does not mention the funding amount or signatories. Both outlets were published within days of each other in November 2026.
What the reports do not say
The reports do not specify when the bilateral agreement was signed, the exact launch date of the campaign, the duration of the $2 million fund, or any quantitative targets for increased visitor numbers or length of stay. No details are given on the specific marketing budget allocation, timeline for rollout of joint packages, or responses from the private tourism sectors in either location.
Sources
Every link below was opened and checked when this story was published. Official means a government body, agency or the organization itself; Reporting means a news outlet.
- Official República Dominicana y Puerto Rico lanzan campaña conjunta para impulsar el turismo multidestino
- Reporting República Dominicana y Puerto Rico lanzan campaña conjunta para impulsar el turismo multidestino
- Reporting RD y Puerto Rico lanzan campaña para promover turismo multidestino
How we checked this
Caribbean News Digital and Arecoa both covered the joint tourism campaign launch between Puerto Rico and the Dominican Republic. The funding amount, signatories and long-haul market focus rest on the Caribbean News Digital account, while specific airline routes are detailed only by Arecoa.
Compiled by the PuertoRico.com News Desk from the reports and statements listed above, and checked against them before publishing. It does not include original interviews. Spot an error? Email support@puertorico.com with a link to this story.
Nils Huenerfuerst / Wikimedia Commons · CC BY 4.0PuertoRico.com is free, and readers like you keep it that way.
The PuertoRico.com newsroom checks every story against its sources and publishes it free. If this one helped, a contribution of any size keeps the next one free too.
Secure checkout by Stripe: card, Apple Pay, Google Pay or Link.
One payment, nothing to sign up for.
Contributions go to Puerto Rico.com, LLC. They are not charitable donations and are not tax-deductible. Payments are processed by Stripe.
Thank you for keeping PuertoRico.com free.
Your contribution went through. It helps pay for the next story.
Contributions go to Puerto Rico.com, LLC. They are not charitable donations and are not tax-deductible. Payments are processed by Stripe.